Process
While many struggle to go for a run of a few kilometers, a regular training session for Dacia's new ambassador, Jenny Josefsson, rarely lasts less than a couple of hours. She competes in ultra trail running, where races range from 50 kilometers up to the toughest distances of 100 miles (over 160 kilometers). An achievement that requires many hours of training, with her main motivation being the feeling of freedom.
Client
DRUM Sweden
Services
Storytelling
Videography
Post-production