Dacia
Dacia
While many struggle with a short run, Dacia's new ambassador, Jenny Josefsson, trains for hours. Competing in ultra trail races from 50 km to 100 miles, her drive is the sheer feeling of freedom.
While many struggle with a short run, Dacia's new ambassador, Jenny Josefsson, trains for hours. Competing in ultra trail races from 50 km to 100 miles, her drive is the sheer feeling of freedom.

Process

While many struggle to go for a run of a few kilometers, a regular training session for Dacia's new ambassador, Jenny Josefsson, rarely lasts less than a couple of hours. She competes in ultra trail running, where races range from 50 kilometers up to the toughest distances of 100 miles (over 160 kilometers). An achievement that requires many hours of training, with her main motivation being the feeling of freedom.

Client
DRUM Sweden

Services

Storytelling

Videography

Post-production

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